Americans' Memories of the Civil Rights Movement

August 22, 2022

Topic

American Identity

Our recent survey found deep appreciation among Americans for the civil rights movement and broad support for teaching about the movement and its legacy, despite polarized debates about race and the teaching of American history in today’s public discourse.

Key Takeaways

  • Most Americans highly value and celebrate the civil rights movement and see it as advancing freedom and equality for the country. 
    • The movement is also widely seen as an important example of Americans exercising their right to protest (80%). 
  • Americans appear to lack robust knowledge and shared memories of the era. 
    • When asked to list important events from the civil rights movement, many Americans can only identify around three events or individuals. The most commonly cited events or figures include Martin Luther King, Rosa Parks, Brown v Broad of Education, Montgomery March, the Civil Rights Act of 1964, and the March on Washington.  Americans are less likely to recall other activists or campaigns, or events where efforts of the movement encountered pushback or violence. 
  • There is a broad agreement on the importance of teaching more about the history of the civil rights movement.  
    • Most Americans say it is important for students to learn about the progress made by civil rights activists, as well as the obstacles they faced. This consensus extends across the political spectrum.

May/June 2022 Survey  

Polling Firm: YouGov 

Sample Size: n=2,500 US Adults (nationally representative)  

Fieldwork Dates: May 17-June 3, 2022 

Margin of Error: +/- 2.0 for US avg. 

August 2022 Survey  

Polling Firm: YouGov 

Sample Size: n=1,000 US Adults (nationally representative, oversample of n=50 Asian Americans)  

Fieldwork Dates: August 2-8, 2022 

Margin of Error: +/- 3.1 for US avg. 

In January 2022, More in Common launched an online community of approximately 400 Americans titled “Americans in Conversation”. We engage them in an online survey platform. From March 11-21, 2022, we asked Americans about American history. A total of N=257 US participants completed the activity, with participants roughly representative across US Census demographics such as age, gender, race, and partisanship. 

77%

of Americans believe that the civil rights movement advanced the values of freedom and equality in the US.

80%

of Americans believe that the civil rights movement is an important example of Americans exercising their right to protest.

Overview

The civil rights movement is one of the most lauded historical events and political movements across the US and around the world; yet, almost 60 years after the historical March on Washington on August 28, 1963, we are still reeling with “the jangling discords of our nation” and feel so far away from turning it into “a beautiful symphony of brotherhood” – a transformation Dr. Martin Luther King Jr. had hoped for in his “I Have a Dream” speech. We see divisions spreading to debates on our common identity, intensified by increasingly vitriolic exchanges among politicians and pundits on which stories of America deserve to be told. 

Our data finds another story. Despite our many disagreements, most Americans share a deep appreciation for the civil rights movement and the values of freedom and equality the movement epitomizes. Beneath the news headlines on debates around the teaching of American history, Americans share a common desire to have our students learn more about the civil rights movement – not only the progress, but also the struggles and obstacles that activists faced. 

It is our hope that this report provides another angle of how we can commemorate the past, and that amidst the “jangling discords” of our times, we find more lasting choruses of commonality and respite.

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