Speaking to Core Beliefs: Communicating about Immigration

Immigration has been among the most divisive political issues of recent years. Is it possible to speak about the subject in a manner that does not further inflame divisions, but instead appeals across the political spectrum? In this test of different messages, we draw on a deep understanding of the psychology of the competing partisan perspectives to offer ways to communicate about immigration that resonate across parties, demographics and tribes.

Key Takeaways

• The three immigration messages designed to speak across core beliefs rank first, second, and third of the ten that were tested.
• Polarization is deep. The statements that receive the highest level of agreement from Devoted Conservatives often receive the lowest agreement from Progressive Activists, and vice-versa.
• Ideological orientation predicts immigration stance the best, but support for balanced messaging cuts across demographic groups, including race and gender.
• The winning message: ”America can be both strong and compassionate. We can protect our borders from criminals and terrorists at the same time that we welcome immigrants who respect our laws and embrace American values.”
  • It received 78% overall agreement score, with a low of 74% and high of 85%; 80% describe it as either fair, reasonable, or kind, and 67% say it makes them feel either happy, proud, excited, or hopeful.