October 23, 2025

Why Leaders Should Treat Trust Like A Public Good

Forbes

The idea that Americans are hopelessly divided has become cliché, repeated so often it’s treated as fact. But the data tells a different story. More in Common’s landmark study Hidden Tribes found that the loudest voices are not the largest blocs. Two-thirds of Americans belong to the “Exhausted Majority” – a broad, ideologically diverse group that shares many values and longs for constructive, hopeful solutions.