2022 Veterans Day Report

November 9, 2022

Topic

Veterans and Citizens Initiative

Based on polling from over 2500 US adult citizens, including 500 veterans, this report explores Americans’ views towards veterans and veterans’ issues. The survey findings suggest that veterans could play a unique role in disrupting the cycle of polarization and division in the U.S.

Key Takeaways

  • Americans across the political spectrum have high trust in veterans and see them as civic role models. 8 in 10 Americans across political ideology have a great deal or some confidence in veterans to do what is right for America. 
  • The overwhelming majority of Americans plan to celebrate Veterans Day this year. The ways of celebrating Veterans Day that Americans are most likely to say they will do include flying the American flag, expressing gratitude towards veterans on social media, and talking to a veteran in person or online. 
  • Americans across the political spectrum believe it is important to engage with veterans, yet many say they have never or rarely talked with a veteran. 

October/November 2022 Survey  

Polling Firm: Morning Consult 

Sample Size: n=2,004 US Citizens (nationally representative)  

Fieldwork Dates: October 28-November 1, 2022 

Margin of Error: +/- 2.0 for US avg. 

October/November 2022 Veteran Survey 

Polling Firm: Morning Consult 

Sample Size: n=500 US Military Veterans  

Fieldwork Dates: October 28-November 1, 2022 

Margin of Error: +/- 4.0 for US military veterans avg. 

81%

of Americans believe that it is important for nonveterans to engage with veterans in their local communities.

54%

of Americans have never or rarely talk with a veteran. 

28%

of Americans do not recall ever speaking to a veteran about their service.

Overview

Veterans Day this year comes just a few days after a divisive and polarizing election. For months, Americans have been inundated with news coverage and political ads dividing us into red and blue camps. Most Americans are exhausted and fed up with the worsening polarization and toxicity in our politics yet see few avenues for hope. 

Encouragingly, our research suggests veterans could play a unique role in disrupting this cycle of polarization and division. Overwhelmingly, Americans trust veterans to do what is right for the country and see them as role models for citizenship. 

This confidence in veterans holds true for Republicans, Democrats, and Independents alike, underscoring the significant potential veterans have to reach across our ideological divides. 

But for veterans to play a larger role in bringing Americans together, we first must do more to connect veterans with the broader society. Over 50 percent of Americans say they rarely or never talk with veterans and over a quarter say they have never talked with a veteran about his or her service. These findings underscore that the warmth and trust Americans feel towards veterans lack a robust foundation. 

A bar chart showing confidence in different groups. 86% of people have confidence in US military veterans, with similar levels across Democrats and Republicans. 85% have confidence in the US military, with Republicans showing the highest at 92%. Confidence in Congress is lower, with 45% overall, 62% among Democrats, and 38% among Republicans. Confidence in the Supreme Court is 55% overall, 71% among Republicans, and 49% among Democrats.
A bar chart showing feelings of warmth towards different groups. US military veterans have high warmth ratings across all groups, with 80% for the US average, 78% for Democrats, 86% for Republicans, and 77% for Independents. American military leaders receive warmth ratings of 69% for the US average, 63% for Democrats, 75% for Republicans, and 63% for Independents. American service members have ratings of 78% for the US average, 77% for Democrats, 83% for Republicans, and 74% for Independents. Americans in general have warmth ratings of 69% for the US average, 68% for Democrats, 74% for Republicans, and 63% for Independents.

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