Beyond MAGA: Landmark Study of 2024 Trump Voters Reveals Trump Built a Coalition, Not a Cult 

Comprehensive segmentation study by More in Common reveals four types of Trump voters—MAGA Hardliners, Anti-Woke Conservatives, Mainline Republicans, and the Reluctant Right 

WASHINGTON, DC (January 20, 2026) – President Donald Trump has built a coalition, not a cult, according to a major new study released today by More in Common. Only 38 percent of his 77 million voters say that being ‘MAGA” is important to them.

“Beyond MAGA: A Profile of the Trump Coalition,” the most comprehensive segmentation study of Trump voters ever conducted, reveals four distinct types within the coalition—groups that share common concerns about illegal immigration, progressive overreach, and American decline, but hold distinct identities, competing priorities, and, at times, clashing worldviews.  

Drawing on surveys and interviews with over 18,000 Americans conducted from April 2025 through January 2026, the study identifies: 

• MAGA Hardliners (29%): The fiery core of Trump’s base—fiercely loyal, deeply religious, and animated by a sense that America is in an existential struggle between good and evil, with God firmly on their side. 

• Anti-Woke Conservatives (21%): Relatively well-off and politically engaged, deeply frustrated by the perceived takeover of schools, culture, and institutions by the progressive left. 

• Mainline Republicans (30%): Middle-of-the-road conservatives who play by the rules and expect others to do the same. Most do not follow politics closely. For them, Trump’s strength is advancing familiar conservative priorities: securing the border, keeping the economy strong, and preserving cultural stability. 

• The Reluctant Right (20%): The most ambivalent cohort, and the group most likely to have voted for Trump transactionally—the businessman who was “less bad” than the alternative. Many feel disconnected from national politics and believe politicians do not share their priorities. 

The study also identifies an emergent “new traditionalism” among Gen Z and Millennial Trump voters. A quarter (26%) believe “the man should lead, and the woman should follow”—more than twice the rate of older Trump voters (10%)—and 43% believe that “to be religious” is more rebellious than “to be an atheist,” compared to 28% of older Trump voters. 

The final wave of polling, conducted January 2-9, 2026, shows some early signs of divergence within the coalition, although overall confidence in President Trump and his policies remains high: 

• Coalition confidence varies dramatically by segment: MAGA Hardliners (92%) and Anti-Woke Conservatives (70%) remain overwhelmingly confident in their presidential choice, while nearly 6 in 10 Reluctant Right voters (59%) now have mixed feelings or regrets about their vote 

• Trump receives his highest marks on immigration (86% approval), foreign policy (80%), and improving government efficiency (79%), while healthcare presents a challenge, with a 69% average approval from Trump voters 

• Economic stress remains a potential fault line: The cost-of-living causes stress for 7 in 10 Trump voters, with nearly 4 in 10 saying it causes a great deal or quite a bit of stress 

• Most Trump voters (71%) believe the US attack on Venezuela aligns with how President Trump said he would govern; only 13% think it conflicts with what he said 

• Two-thirds of Trump voters (66%) view antisemitism as a serious problem in the country today, but they are much more likely to believe antisemitic behaviors come primarily from the political left (48%) than the political right (7%) 

• Only one-quarter of Trump voters (24%) are aware of Nick Fuentes. Among those familiar with him, opinions are split: 29% call him “irresponsible” and 21% “racist,” while 28% say he is “honest” and 25% call him “entertaining”

“Much is at stake in better understanding the 77 million Americans who elected President Trump for a second term,” said Stephen Hawkins, Global Director of Research at More in Common. “The coalition’s differences run through nearly every major issue facing the country. Yet these divisions exist alongside striking agreement: America is in crisis, the political establishment has failed, and the other side holds them in contempt. Understanding the breadth of views within the Trump voter coalition also suggests that America’s path need not be one of deepening division.” 

Jason Mangone, Executive Director of More in Common US, added: “The key finding from this study is clear: President Trump didn’t win in 2024 just by energizing the MAGA base, but by cobbling together a coalition. We’ve identified four distinct types of Trump voters with different motivations, expectations, and worldviews. Conventional wisdom about Trump’s base gets the story fundamentally wrong, and understanding this complexity is essential for anyone seeking to make sense of American politics today.” 

The full report is available at BeyondMAGA.us. Americans can discover which type of Trump voter they most resemble at BeyondMAGA.us/quiz. 

About “Beyond MAGA: A Profile of the Trump Coalition”  
From April 2025 to January 2026, More in Common conducted 18,371 interviews, including 10,971 Trump 2024 voters and 7,400 non-Trump voters across six survey waves, with oversampling to ensure representativeness of the 2024 Trump electorate. The report was authored by Stephen Hawkins (Global Director of Research at More in Common), Daniel Yudkin, Ph.D. (Senior Advisor at More in Common and Director of the Beacon Project), Tim Dixon (Co-Founder of More in Common), and Jason Mangone (Executive Director, More in Common US). 

About More in Common 
Founded in 2017, More in Common seeks to understand the forces driving Americans apart, find common ground, and help bring people together to tackle shared challenges. We work with over 200 groups across civil society, business, education, and philanthropy to conduct actionable research that informs policymakers, community leaders, and the public. Learn more at moreincommonus.com. 

Media Contact: Aly Ferguson, aly@moreincommon.com