31 March 2026
President Donald Trump has built a coalition, not a cult, according to a major new study released today by More in Common. Only 38 percent of his 77 million voters say that being ‘MAGA” is important to them.
“Beyond MAGA: A Profile of the Trump Coalition,” the most comprehensive segmentation study of Trump voters ever conducted, reveals four distinct types within the coalition—groups that share common concerns about illegal immigration, progressive overreach, and American decline, but hold distinct identities, competing priorities, and, at times, clashing worldviews.
18 March 2025
A new report released today from More in Common, “The Connection Opportunity: Insights for Bringing Americans Together Across Difference,” reveals that most Americans are interested in engaging with people from different backgrounds and beliefs—especially when working toward a shared goal. However, a lack of opportunity and political apprehension stand in the way of deeper connections.